Go Auto Outlet Brand Spotlight: Jeep

Jeep has been an iconic SUV brand for over 75 years. All of their rugged, outdoors-focused vehicles represent a passion for adventure that started as a wartime aide and grew into options that still succeed in today's world. From the Wrangler to the Grand Cherokee, a model exists to satisfy those with a variety of needs out of their SUV, but who still hold a thrill for the outdoors in their hearts. Read on from us at Go Auto Outlet and get a brief summary of the history of Jeep, vehicles and brand.

Jeep Grand Wagoneer parked on the street

Jeep History

Jeep is a brand and a segment of vehicles that were born out of the necessity of World War II. A need was created for a portion of four-wheel drive off-road vehicles that could withstand the European war environment. As the initial war times faded, the SUVs were modified to fit in with commercial and recreational demands. The Jeep Wagoneer was introduced in 1962 as a prestigious option of the 1960s, which needed more family-oriented models. With the introduction of the Cherokee and Grand Cherokee through the 1970s, 1980s and 1990s, Jeep further focused on balancing their top-tier off-roading traits with more traditional styling. Today, that brand voice still rings true, in a vehicle range that satiates both those seeking to tackle the outdoors and those who just want a supremely capable option within city limits.

Jeeps driving through shallow lake

Jeep Vehicles Today

Jeep is one of the few vehicle companies who fosters outdoor adventure and exploration as a major tenet in the construction of their vehicles. It remains a core belief in their modern vehicles, even as they shift into more modern designed SUVs that fit in just as much in the city as they do the wilderness. The entire Jeep model lineup covers whatever you need and desire from an SUV. The classic Jeep Wrangler is the icon of the group, with its signature Jeep design that is made to perform over rough terrain. If you like the Jeep's outdoor capabilities, but want something a bit more attuned to current vehicle trends, the Jeep Grand Cherokee takes the classic Jeep tenants and puts it in a modern SUV shell.

Jeep Wrangler on a winding mountain road in the Rocky Mountain National Park

Notable Model: Jeep Wrangler

When you picture a Jeep, the Jeep Wrangler is what pops up in your mind. Its classic exterior design presents either a open or hard top that is fit to protect you wherever you find yourself. This extremely capable Jeep is made with high ground clearance to cross streams, 4x4 systems to easily traverse rocks, high-powered engines to charge yourself up hills and a fine-tuned suspension to absorb all the shock of the terrain. The interior of every Jeep Wrangler is built to cradle the driver in comfort, with contoured seats and sculpted panels that give off a clean, seamless finish, as well as maintaining a host of storage options for all of your gear. Modern Wranglers, like the 2018, are equipped with a bundle of safety features, including a back-up camera, blind-spot monitoring and more. Experience the Jeep lifestyle first-hand with their brand classic, the Jeep Wrangler.

Front three quarter of the Jeep Grand Cherokee on a hill in front of a lake

Notable Model: Jeep Grand Cherokee

The Jeep Grand Cherokee is the modernized Jeep trim, combining the best of both worlds in its shell. It's well-equipped to handle the outdoors like a Wrangler, but fits just as easily onto the busy Alberta city streets as an aesthetic option that brings a premium look to the forefront of this SUV. This luxury vehicle adds a plethora of top tier interior features, including, for the 2018 version, a leather-wrapped steering wheel, leather seats, a sunroof and a Uconnect system that brings all the modern technology available in a vehicle to your fingertips. For a capable vehicle that gets you (and your cargo) where you need to be, the Grand Cherokee won't disappoint with best-in-class towing, a selection of 4x4 systems and a Quadra-Lift Air suspension that confidently supports the vehicle. Cover all bases in the Jeep Grand Cherokee.

Browse our entire inventory of Jeep vehicles and find the one that fits your needs. If you have any outstanding questions about Jeeps or want to learn anything more, don't hesitate to contact our dealerships.

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