Go Auto Outlet Brand Spotlight: Chevrolet

Chevrolet has been a leader in the automotive industry for years. Developing classic vehicles throughout their entire lineup, from trucks to cars to performance vehicles. This American brand has always innovated, whether it was from their early engine designs to today with modern electric vehicles and safety features. Read on and learn from us at Go Auto Outlet a brief overview of Chevrolet, their history, vehicles and brand.

Chevrolet cars in a row at a dealership

Chevrolet History

Chevrolet was founded in November, 1911. The founder of General Motors, Billy Durant, came together with famous race car driver, Louis Chevrolet, to combine their two sides of automotive knowledge. Their first car under the Chevrolet brand was the Series C Classic Six. The famous Chevrolet logo was created the following year, and still to this day it remains a classic piece of iconography in the vehicle market. Throughout the 1920s, Chevrolet faced competition from Plymouth and Ford as the largest competitors in their segment. In the 1930s, their vehicles focused on the six-cylinder engine. In 1953, the first Corvette was introduced, and in 1957 Chevrolet developed their first fuel-injection engine for the model. Through the rest of the century, Chevrolet saw a continued growth in the industry and a wealth of prosperity. In the new millenium, Chevrolet weathered the automotive recession and continues to successfully operate globally to this day.

Chevrolet logo on a steering wheel close up

Chevrolet Vehicles Today

Today, Chevrolet is focused on innovation. Both for the driver's peace of mind with safety features and with new-age technologies that can further connect the vehicle to the people the world around. All the Chevrolet safety features are meant to protect drivers, passengers and pedestrians, from the 360-airbags, durable construction and Lane Keep Assist among a host of others. The Chevrolet Volt was brought forth in 2010 as Chevrolet's entrant into the electric car market, which spurred on their electric charging technologies. Chevrolet has aimed to create a better world with vehicles that are of the modern age.

Chevrolet Silverado front 3/4 angle view

Notable Model: Chevrolet Silverado

The Chevrolet Silverado is a truck that can take on all Alberta has to offer. For a century now, from the Silverado's first production in 1918, you can depend on the Silverado as a truck that will do whatever you need. It's not only a great looking truck, but a high-performing truck that can take on heavy loads in the box and tow large trailers. This well-designed pickup gives the driver and passenger a comfortable interior to manage all the Silverado is capable of. 100 years is a long time for one vehicle model, but this truck has remained tried and true to the Chevrolet brand, representing every ideal over each decade that Chevrolet has molded to the automotive times.

Chevrolet Impala in a lot for sale

Notable Model: Chevrolet Impala

The Chevrolet Impala is your modern sedan that is well-rounded for all of your needs. It has a modern, sleek design reminiscent of sports cars. The interior matches the outside with premium materials that only serves to improve the driver and passenger experience. For those who want to remain connected, there's everything from Wi-Fi connectivity and Apple CarPlay and Android Auto compatibility. Its safety features are designed to both protect the driver and passenger and prevent accidents. The Impala is no slouch under the hood either, providing engines that give you both excellent performance and efficiency. The Chevrolet Impala has remained a popular sedan option both in the Chevrolet lineup and the automotive industry as a whole due to its refinement across every inch of the vehicle.

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