Go Auto Outlet Brand Spotlight: Honda

The Honda brand has a true rags-to-riches story, beginning in a small Japanese shop and growing into international notoriety. We're proud to offer a wide selection of Honda vehicles at our Edmonton, Leduc, and Red Deer locations. Read on to find out the inspiration behind today's Honda vehicles, and where the brand is headed.

History

In 1940, Engineering school dropout, Soichiro Honda, and business partner, Takeo Fujisawa, founded Honda Technical Research Institute. Working from a 170 sq/ft shack, the Honda team built its first fully original motor vehicle: the D-Type "Dream" motorcycle. Honda quickly produced additional motorcycle models, and expanded into the light truck market in 1963.

Honda became truly recognizable with the release of the 1979 Honda Accord sedan, which combined Japanese sophistication with American capability, becoming the best selling passenger car in America. From 1979 on, Honda continued to expand its product line and international coverage, in addition to creating the Acura luxury line in 1986. Honda built a sterling reputation as the world's largest producer of internal combustion engines in industries such as automotive, aircraft, watercraft, power generation, and many more.

Black and white photo of an old Honda dealership

Today

Today, Honda is known for its outstanding reputation for reliable and economical performance. The vehicle division was recently awarded North American Best Car of The Year and North American Best Truck of the Year for the Honda Accord and Honda Ridgeline respectively.

Honda is committed to a green future and set a goal to create a vehicle lineup consisting of 75% electric vehicles. By 2050, Honda also promises to cut it's emissions from vehicles and operations by 50%, but that doesn't mean performance will be sacrificed. The all-new Acura NSX was re-released in 2016, reaffirming the inspiration driving Honda engineering.

Noteable Models

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We hope this helps you understand a little more of the Honda brand prior to purchasing your next vehicle. If you would like to test drive a legendary Honda vehicle, book an appointment or visit any of our Edmonton, Leduc, or Red Deer locations.

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