Go Auto Outlet Brand Spotlight: Mazda

Celebrating 50 years in Canada, Mazda has long been a staple of Canadian car buyers. Combining performance, reliability, and innovation, Mazda has earned a reputation amongst enthusiasts and economical consumers alike. Read about the beginnings of Mazda, what their lineup looks like today, and what the future of auto production holds for this famed manufacturer.

Close up of Mazda grill

History

Mazda was originally founded in 1920 as the Toyo Cork Co. Ltc in Hiroshima, Japan to produce the Mazda-Go Autorickshaw. For forty years, the company saw some success in rickshaw sales, but it was only after the Second World War that they became a mainstream auto manufacturer. In the early 50's, Mazda's production capabilities springboarded from Japan's wartime expenditures, heavily expanding into the consumer automobile market.

In 1960, Mazda developed the Wankel Rotary Engine--a completely unique rotary combustion engine with versions still used today in the Mazda RX-8. By 1968, Mazda entered the North American market, and endured a tenuous presence amongst fierce competition, fuel shortages, and market crashes. The brand became known as the underdog auto manufacturer who continues to produce innovative technology serving a relatively small market of loyal followers.

Front of various Mazdas lined up

Today

Today's Mazda is known for producing cars highly- regarded for their excellent performance and Japanese affordability. The 2016 Mazda 3 was Canada's best-selling vehicle, and the Mazda RX-8 (discontinued in 2012) holds a legendary status amongst car enthusiasts. The modern Mazda brand strives for fun, sustainability, and creativity in every vehicle they produce, as evident in their lineup of affordable cars with thrilling performance capabilities. 6-speed options, aerodynamic design and sport tuning are shown in models across the lineup, demonstrating Mazda's commitment to creating an experience behind the wheel.

 

Noteable Models

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