Go Auto Outlet Brand Spotlight: Nissan
Nissan Motor Company, the Japanese vehicle manufacturer, is a beloved auto brand by critics and consumers alike. With such a rich history and spectacular vehicle models, it's easy to see why. Continue reading to find out about Nissan's history, and how Nissan arrived where they are today.
History
Founding member of Nissan Motor Company (then Kaishinsha Motor Car Works), Yoshisuke Aikawa, moved to the United States in 1910 after graduating from Tokyo University. Concealing his education, Aikawa worked at a casting factory where he learned American casting techniques. Eventually returning to Tokyo with his newfound knowledge, Aikawa and Kaishninsha Motor Car Works built their first vehicle in 1911 as Japan's first automobile manufacturer. Kaishinsha Motor Car Works quickly became massively successful in the Japanese market.
By 1930, DATSUN (an amalgamation of owner names and "SUN", meaning "son of DAT") was developed as a subsidiary of Kaishinsha, and in 1934 the corporation name was named Nissan, as Aikawa's holding company, Nihon Sangyo Co. (Nih-San), bought 100% of the company's shares.
Today
Today, Nissan is well-regarded in Canada for producing reliable vehicles at a fair price. The model line has expanded to include a range of vehicles for any customer. Car models include the ultra-efficient Nissan Versa, family-friendly Nissan Maxima sedan, sporty Nissan 370Z, and supercar Nissan GT-R. To compete in the West, Nissan offers trucks ranging from the affordable NIssan Murano SUV to the massive Nissan Titan XD.
Nissan has also produced several vehicle models that define the brand, as highlighted below.
Notable Models
[st_content_sidebar title_type="h2" description="%3Ch3%3ENissan%20Z%3C%2Fh3%3E%0AHarking%20to%20the%20Datsun%20brand%2C%20Nissan%E2%80%99s%20Z-series%20is%20an%20iconic%20testimate%20to%20style%20and%20performance%20at%20an%20accessible%20price.%20In%201969%2C%20the%20Datsun%20240Z%20was%20introduced%20to%20the%20US%20market%2C%20and%20saw%20immediate%20commercial%20success.%20Since%20then%2C%20Nissan%20has%20seen%20five%20more%20successful%20generations%20of%20the%20Z%20series%2C%20leading%20to%20the%20Nissan%20370Z%20of%202019." description_sidebar="%3Cimg%20class%3D%22alignnone%20size-full%20wp-image-6816%22%20src%3D%22https%3A%2F%2Fwpgoautooutlet-02.strathcomcms.com%2Fwp-content%2Fuploads%2Fsites%2F104%2F2018%2F08%2FiStock-458624585-e1532967815122-300x300-1.jpg%22%20alt%3D%22Nissan%20Z%20front%20view%22%20width%3D%22300%22%20height%3D%22300%22%20%2F%3E" content_position="right" /]
[st_content_sidebar title_type="h2" description="%3Ch3%3E%3C%2Fh3%3E%0A%3Ch3%3EPathfinder%3C%2Fh3%3E%0AIn%201987%2C%20competition%20for%20small%20SUVs%20was%20heating%20up%20in%20the%20Western%20market.%20The%20brand%20introduced%20the%20Nissan%20Pathfinder%20to%20compete%20with%20the%20Ford%20Bronco%20and%20Toyota%204Runner%2C%20and%20successfully%20carved%20out%20a%20Nissan-sized%20space%20in%20the%20SUV%20market.%20Now%20in%20its%20fourth%20generation%2C%20the%20Nissan%20Pathfinder%20is%20a%20light%2C%20economical%2C%20and%20family-friendly%20SUV%20loved%20by%20families%20who%20want%20something%20fun%20and%20capable%2C%20but%20with%20as%20much%20room%20as%20a%20minivan." description_sidebar="%3Cimg%20class%3D%22alignnone%20size-full%20wp-image-6815%22%20src%3D%22https%3A%2F%2Fwpgoautooutlet-02.strathcomcms.com%2Fwp-content%2Fuploads%2Fsites%2F104%2F2018%2F08%2FiStock-458466901-e1532967540227-300x300-1.jpg%22%20alt%3D%22Nissan%20Pathfinder%22%20width%3D%22300%22%20height%3D%22300%22%20%2F%3E" content_position="left" /]
[st_content_sidebar title_type="h2" description="%3Ch3%3EGT-R%3C%2Fh3%3E%0AEvery%20brand%20needs%20a%20supercar%20to%20showcase%20their%20engineering%20capabilities%20without%20limitations%2C%20and%20Nissan%E2%80%99s%20is%20the%20GT-R.%20The%20Grand%20Turismo%20Racer%20(GT-R)%20began%20production%20in%201969%20as%20a%20rather%20unremarkable%20prototype.%20Poor%20design%2C%20awkward%2070%E2%80%99s%20American-ese%20marketing%20and%20an%20international%20fuel%20crisis%20doomed%20the%20GT-R%E2%80%99s%20first%20and%20second%20generation.%0AWhen%20the%20Skyline%20GT-R%20was%20introduced%20in%201989%2C%20everything%20changed.%20An%20engineering%20arms%20race%20created%20a%20600hp%20AWD%20racecar%2C%20completely%20reviving%20the%20GT-R%E2%80%99s%20credibility.%20Today%2C%20the%20GT-R%20is%20an%20bonafide%20supercar%20beloved%20by%20enthusiasts%20for%20its%20history%2C%20design%2C%20and%20unworldly%20power." description_sidebar="%26nbsp%3B%0A%26nbsp%3B%0A%0A%3Cimg%20class%3D%22alignnone%20size-full%20wp-image-6814%22%20src%3D%22https%3A%2F%2Fwpgoautooutlet-02.strathcomcms.com%2Fwp-content%2Fuploads%2Fsites%2F104%2F2018%2F08%2FiStock-540218150-e1532967267741-300x300-1.jpg%22%20alt%3D%22Istock%20540218150%20E1532967267741%20300x300%22%20width%3D%22300%22%20height%3D%22300%22%20%2F%3E%20%0A" content_position="right" /]
If the Nissan brand speaks to you, take a look through Go Auto Outlet's Nissan inventory to find a model that's great for you. Or, visit us in person at any of our Leduc, Red Deer, and Edmonton locations.
